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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Happy Thanksgiving to everyone celebrating this holiday!

If you’ve got a big family dinner to enjoy, remember to be thankful for everyone around the dinner table.

And if they’re a bit messy there are lots of cleaning products that contain Bitrex to make it spick and span again 🧼.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #HappyThanksgiving
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If you tried a starry night safari why not get your kids to recreate the constellations they saw - or even make up their own 💫

Remember to tag us in your creations!

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #NightSky #Crafting
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One of our favourite things about kids is their wild imagination 🦄

What’s been the most absurd question you’ve been asked as a parent?

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #LetKidsBeKids
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This National Children’s Day we’re all about the safety and happiness of your little ones.

Share something your children did today that made you smile 👇

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #HappyChildren
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We’re on a mission to help improve the safety of all kinds of different products, and our partnership with Arm & Hammer on their 5 in 1 Power Paks is just one example!

Look out for our logo and if you want to see what other household products we’ve partnered with, just take a look at bitrex.com.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents
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The Famous Five, Winnie The Pooh, The Gruffalo. Some children’s books stick with us for a lifetime 📚

What was your favourite book when you were younger?

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #Reading #ChildrensBooks
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During November why not go on a star spotting safari with your kids 🔭

There are plenty of constellations to watch out for including Andromeda, Cassiopeia and Orion.

Let us know below what ones you want to spot this month!

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #NightSky
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Sparks are flying this Bonfire Night 🎇

If your family are using sparklers this year, remember to get your kids to wear cosy mittens and to hold the sparklers away from their faces 🧤

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #BonfireNight
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Heading out to your first Bonfire Night?

Make sure everyone is wrapped up and cosy. You could even bring ear protection for you little ones if they have sensitive ears.

But most of all stay safe and enjoy the magic 🎆

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #BonfireNight
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However your kids communicate with you, it’s so important to show love and listen to their stories.

Let us know below how your little ones show you they love you ❤️

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents
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Together, we can make the world a safer place for the whole family.

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