Contact us

So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
Join us on Instagram

During November why not go on a star spotting safari with your kids 🔭

There are plenty of constellations to watch out for including Andromeda, Cassiopeia and Orion.

Let us know below what ones you want to spot this month!

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #NightSky
...

Sparks are flying this Bonfire Night 🎇

If your family are using sparklers this year, remember to get your kids to wear cosy mittens and to hold the sparklers away from their faces 🧤

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #BonfireNight
...

Heading out to your first Bonfire Night?

Make sure everyone is wrapped up and cosy. You could even bring ear protection for you little ones if they have sensitive ears.

But most of all stay safe and enjoy the magic 🎆

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents #BonfireNight
...

However your kids communicate with you, it’s so important to show love and listen to their stories.

Let us know below how your little ones show you they love you ❤️

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #SafeChildren #NewParents
...

Which tasty sweet was first pick in your bucket on Halloween?

Comment your choice below and let us know if we’ve missed your favourite 🍭

#Halloween
...

Halloween has such special memories from your childhood. Spooky stories, trick or treating and that feeling when you put on your costume for the first time 👻

Comment below your favourite Halloween costume from childhood 👇

#Bitrex #Halloween
...

Brushing your kids teeth can sometimes feel a lot longer than two minutes, especially at bedtime 🛌

But remember to wait for 30 minutes after eating before the teeth brushing begins - especially after all the Halloween treats 🎃

#TeethBrushing #BedtimeRoutine
...

Did you know that Rex = King in Latin? So Bitrex translates Bitter King.

And that also means that Tyrannosaurus Rex translates to King of the Tyrant Lizards 🦖

#Bitrex #BitterSubstance #BitterKing
...

🎃Pumpkin season is here🎃

Keep your fingers safe and paint your pumpkins instead of carving them. Even better, your little ones can join in!

#ChildSafety #Bitrex #PumpkinSeason
...

Bitrex is proud to partner with AISE’s Keep Caps From Kids Campaign.

This incredibly important campaign aims to provide awareness and advice on how to correctly use liquid laundry detergent capsules to keep children safe!

Find out more at bitrex.com

#Bitrex #SafeKids #BitterSubstance #SafeChildren
...

This season means cosy activities inside and outside of your home 🏡

If you’re needing some creative inspiration for fun autumn activities then use our checklist as a starting point🍂

Comment what you’ll be trying first!

#Bitrex #Autumn #Fall #BucketList
...

Together, we can make the world a safer place for the whole family.

Get in touch