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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Traffic jams can feel ten times longer with a bored or tired toddler in the back of the car 🚗

But we’ve discovered a new must-pack item - post-its!
Let your kids make up shapes and patterns, or bring some pens and they can create their own car art gallery.

Cheap, cheerful and colourful - the ultimate boredom buster!

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #PostIts #SafeChildren #RoadTrip
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After sandy days at the beach or muddy days at the park, the never-ending pile of laundry seems to grow even bigger.

But before your first (or fifth) load, remember to look for the Bitrex logo on the back of the packaging.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #Summer #SafeChildren #LaundryPiles
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There’s no point add extra complications into your day. Choose clothes that are easy to remove so you’re prepared for spillages, accidents, puddles and everything in between 💧

What’s something you wish you`d known before becoming a parent?

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #IWishIKnew #SafeChildren #Laundry
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At Bitrex we aim to make the world a safer place for children and that’s been our goal since 1958.

Find out more about us and the people we work with at bitrex.com

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #BitrexMission #SafeChildrenG53
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Celebrate Teddy Bear Picnic Day by having one at home!
🧸Grab their favourite teddy
🥪Make bear-shaped treats
🧺 Take a blanket outside
📚Choose a teddy-themed book to read

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #TeddyBearsPicnic #FunInTheSun #SafeChildren
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Sometimes kids will say whatever they can to get out of bedtime 🛌😂
What`s the funniest excuse your littles have come out with?

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #FunnyKids #KidsSayTheFunniestThings
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Create Week is the perfect chance to get crafty with your kids. Why not try to build a summer pinwheel for some garden fun?

Comment below what you’ll be making with your little ones.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #CreateWeek #GetCrafty
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We’re well into summer now and it’s time to make the hard decision of the season…

What is the best topping to put on an ice cream sundae?

Comment your tasty combos below 🍨

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #Summer #IceCream #SundaeToppings
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When you’ve just picked up new threads for your baby, it can be tempting to put them in it straight away, but washing their new outfits first means you know that they’re safe and clean 🫧

Check for the Bitrex labels in all washing detergents for that extra peace of mind.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #ParentingTips #CleanClothes #WashingDetergent
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Always have a Plan B! The tantrum, tears and sobs that this tip could’ve prevented…

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #IWishIKnew #DoubleTrouble
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The best thing we can pass onto our kids is an excellent taste in music 🎶

Maybe their first words were "Bohemian Rhapsody”?
Maybe they can wiggle in time with Dolly Parton?
Maybe they can air guitar to AC/DC?

Comment below your child’s favourite song 🎸

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #Music #ChildrenAndMusic #MusicTaste
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Spending quality time with your children in the summer often means outdoor adventures!

Whether you’re in a park, by the sea, or in the garden - these days in the sunshine are moments to treasure ☀️

(Puddle splashing is also fun when those summer showers appear ☔️)

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #SummerMonths #SummerSunshine #Garden #GetOutside
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Together, we can make the world a safer place for the whole family.

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