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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Even though Child Safety Week is drawing to a close, we hope you’ve picked up some tips that you’ll remember throughout the year.

We’ll leave you with some Bitrex tips:
🔍Always check products for our logos
👅 Order a taste test
👯Take a look at our partners

#ChildSafety #ChildSafetyWeek #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #OurStory #AboutUs #PosionPrevention
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Since 1958 it’s been our mission to make the world a safer place for children, and as Bitrex are proud sponsors of Child Accident Prevention Trust’s Child Safety Week, we’re more passionate then ever about spreading our message! ��

This week why not share your at-home safety tips with other parents? And if you’re looking for more advice, our friends at @capt_charity have some excellent resources on their website 🙌

#ChildSafety #ChildSafetyWeek #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #OurStory #AboutUs #PosionPrevention
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Parents all across the globe deserve to be celebrated 🌍

It’s the hardest job in the world, but we wouldn’t trade it for anything!

At Bitrex it’s our mission to help parents keep their kids safe. Visit our website to discover what products use Bitrex.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #GlobalParentsDay #SafeChildren
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Don’t forget to look for our logo on products at your nearest supermarket! The Bitrex logo is recognised worldwide as a symbol of safety. If you see our logo on a product it means that it’s passed our proprietary safety testing and contains that extra level of protection💪

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #LookForOurLogo #Laundry #Detergent #BitterTaste #PoisonPrevention
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Lights, camera, action! Pick your perfect cinema snack for those weekends when you just want to be swept up in a wave of storytelling 🍿

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #Cinema #Movies #CinemaSnacks #HealthySnacks #Popcorn #PickYourOwn
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Ah the great outdoors!
Celebrate Mental Health Week by getting outside in nature 🌱 Found to help with anxiety and depression (and many other things), a combination of sunshine, activity and social contact with the outdoors is the perfect way to spend time with your family.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #MentalHealthWeek #Nature #Outdoors #Walks #Spring #Summer
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Today is The International Day of Families.
A full day dedicated to recognising the importance that families play in our society. It also aims to raise awareness of the social, economic and demographic issues that many families face throughout the world.

Celebrate International Day of Families at home today: �🎼Create a family playlist�🌳Go for family walk
🌹Plant a family garden
🤝Volunteer as a family in the community

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #ThingsToDo #InternationalFamiliesDay #HappyFamilies #FamilyInSociety
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When you welcome a new member to the family, feelings and emotions can overwhelm you. During Mental Health Week it’s important to talk about postpartum depression and the steps you can take to find support.

Some ways to support yourself when going through postpartum depression:
Chat to your family about care and support at home.
Consider speaking to a therapist.
You can ask your doctor about medication.
Find people with similar experiences who understand what you’re going through.
And remember to be kind to yourself.

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #NewParents #NewMothers #NewMums #Postpartum
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Libraries are the perfect place to take your children for a fun afternoon out. Full of imagination and stories, get them to pick their own and soon you you’ll have a little book worm to read with📗🪱

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #KidTime #StoryTime #BookWorms #Libraries
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How did Bitrex get started?

We were created in Edinburgh by pharmaceutical company Macfarlan Smith. And, like many great inventions, Bitrex was discovered by accident as scientists worked on a new local anaesthetic! We quickly discovered the importance of the amazing chemical we had created, a patent was registered, and the brand Bitrex was born!

#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #OurStory #AboutUs #PosionPrevention
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Thinking of how to fill their lunch boxes every day feels like a full time job! Which tasty treats are your go-to? 🍪🍌🥨

#LunchboxHacks #LunchboxIdeas #SnackIdeas #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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This year`s Earth Day theme is Planet vs Plastics, which is a great opportunity for you to introduce your kids to some eco-friendly habits!

Get them to help you sort items for recycling, place them in the bin or take them to your local recycling centre. It`s also a good chance to chat to them about what recycling is and why it`s important. It`s never too early to start caring about the planet! 🌎

#EarthDay #EarthDay2024 #PlanetVsPlastics #Recycling #TeachingKids #EcoFriendly #SaveThePlanet #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Together, we can make the world a safer place for the whole family.

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