Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.
We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.
As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.
Everything you need to know about why we’re worth the hype.
Protection
Expertise
Innovation
Global Reach
We’re thrilled to say that Bitrex is now used in over 60 countries, but did you know it was discovered in the city of Edinburgh in Scotland?
Fun facts about Edinburgh:
🌋 Edinburgh Castle is built on an extinct volcano.
👑 The Royal Mile is actually one mile and 107 yards long.
🚒 Edinburgh was the first city in the entire world to have its own fire service.
#ChildSafety #Bitrex #SafeKids #Edinburgh
At Bitrex, we’re lucky to work with with some amazing people. Take a look below to hear what our partners at @Duracell have to say about working with us.
“At Duracell, we believe it is our duty as manufacturers to constantly improve the safety of our products, and help parents be better informed about the implications of an accidental Lithium Coin Cell ingestion and the precautionary steps they can take to prevent this.
As of now, Bitrex has been applied with the exact same quality and quantity to hundreds of millions of cells throughout the production cycle, while ensuring unhindered conductivity of each battery.”
#ChildSafety #Bitrex #SafeKids #SafeHomes #SafeChildren #Duracell
Never play games with household products as this can confuse children into thinking that these containers with harmful chemicals are harmless toys 🧸
Make sure to recycle plastic containers properly and stick to toilet rolls or cardboard boxes for playtime 🚂
#ChildSafety #Bitrex #SafeHomes #ParentHacks #SafeChildren #SafetyTip
Back to school (or first day of school) means a whole new horizon of exciting things 📚
In all the chaos, it’s good to keep track of what you can. So grab a permanent pen and write your child’s names on the labels of their clothes, school bag - anything that you can get your hands on!
#ChildSafety #Bitrex #ParentHacks #SafeChildren #BackToSchool
September is Child Safety Month - something we at Bitrex care deeply about!
75 children a week under five were admitted to hospital with suspected poisoning in 2020-21 in England alone.
At Bitrex, we want to protect more children from accidental poisonings - because kids can be anything they want to be, but they should always be safe.
#ChildSafetyMonth #Bitrex #SafeKids #SafeHomes
Happy Toasted Marshmallow Day! Celebrate with a BBQ or campfire - or a small candle inside if the weather is terrible. Remember to keep your little ones safe around open flames 🔥
#ChildSafety #Bitrex #SafeKids #BitterSubstance #SafeHomes #Families #Parents #LastLineOfDefence #SafeChildren #Summer #NationalToastedMarshmallowDay
