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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Shrove Tuesday, Mardi Gras, Fat Tuesday; whatever you call it, the best part of tomorrow is definitely pancakes! Get ahead of the game by heading to the shops and picking up all your favourite toppings so you can create some picture perfect pancake creations! What`s top of your toppings list? 🍓🍫🍋🍯

#PancakeDay #ShroveTuesday #FatTuesday #MardiGras #Pancakes #CookingWithKids #TastyFood #PancakeLovers #FamilyFun #MakingMemories #SweetTreats #LetThemBeLittle #ParentsOfInstagram #ChildSafety #SafetyFirst #LifeWithKids
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Welcome the year of the Dragon! This zodiac animal represents luck and strength - two very good things to bring into a new year! Happy festivities to those celebrating this weekend 🎊

#ChineseNewYear #LunarNewYear #HappyNewYear #YearOfTheDragon #ChineseZodiac #FamilyFun #MakingMemories #Celebration #LetThemBeLittle #ParentsOfInstagram #ChildSafety #SafetyFirst #LifeWithKids
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We`ve all been there, right parents? Just when we think they`ve cracked it, it`s another night of endless wake ups and bedtime chaos! It might seem hard to `sleep when the baby sleeps`, but even a 20 minute rest can help you feel more refreshed on those tired days. Leave the chores until later (or better yet get someone else to do them for you!)

Do you have any night routine tips to share with newly sleep-deprived parents?

#TimeFlies #IWishIdKnown #NotBabiesForLong #SleepyTime #NewParents #NewbornTips #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage
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Looking for ways to keep the kids entertained while you do chores around the house? Get them involved in the housework too!

Little ones love to copy their parents, so have them help you with loading laundry into the machine, passing you clothes to hang on the line, tidying toys into a basket, even cracking eggs or mixing things in the kitchen. They`ll feel included and enjoy the new skills, while you get a hand around the house! Just remember not to let them play with any laundry tabs or sharp utensils and don`t leave them unsupervised when there are cleaning products around. Safety first!

#ParentingTips #ParentsOfInstagram #LittleHelpers #ActivitiesForKids #IndoorFun #LaundryDay #WinterFun #LetThemBeLittle #ChildSafety #MomLife #LifeWithKids #Safety #SafetyCulture #SafeguardingChildren #SafetyMadeSimple
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"I wish I knew how quickly the newborn days go by" 😭

It can feel like those early, sleep-deprived days will never end, but before you know it, they`re not so little anymore and you`re daydreaming about the times you could put them down in one spot without them running off!

What`s something you wish you`d known about parenthood before your littles came along?

#TimeFlies #IWishIdKnown #NotBabiesForLong #Reminiscing #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage
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❄️ Ice, ice, baby! ❄️

Frozen windscreen season is well and truly upon us, which means you`ll probably have a bottle of antifreeze stashed in the car. Its bright colour and sweet smell make it a particularly enticing prospect for curious little people, so be sure to store it somewhere safe where they can`t tamper with it.

And for extra safety, choose a brand with the added bitterness of Bitrex! Look for the logo when you shop 👀

#WinterSafety #CarCare #ColdWeather #Antifreeze #WinterWeather #Parenting101 #KeepingKidsSafe #LetThemBeLittle #ChildSafety #MomLife #LifeWithKids #Safety #SafetyCulture #SafeguardingChildren #SafetyMadeSimple #ParentsOfInstagram #ParentingTips
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There aren`t many things in life that are 100% certain, but one of them is that your kids will only want to play with the box rather than the toy inside 😂

Not to worry, there are plenty of fun things you can do with a cardboard box! Give them a bunch of pens and pencils and turn it into a 4-D art room - great fun for them and it`ll save your walls from any unexpected doodling 😅

#CardboardCrafts #StuffKidsSay #HilariousKids #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids
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Mummy, why is your hair so grey?`
`Dad, what are those lines around your eyes?`

Kids say some hilarious things, even if some of them are a little bit insulting at times 😂 What`s the funniest thing your littles have come out with?

#KidsSayTheFunniestThings #StuffKidsSay #HilariousKids #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids
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Kids make for a lot of laundry, especially during muddy winter weather!

Lots of laundry detergents have the added safety of Bitrex built into their formulas, but it’s always a good idea to keep liquids and capsules in high or locked cupboards, to minimise the danger that they’ll end up in little hands.

#ParentingTips #ParentsOfInstagram #WinterWeather #CleaningTips #MuddyClothes #LaundryDay #WinterFun #LetThemBeLittle #ChildSafety #MomLife #LifeWithKids #Safety #SafetyCulture #SafeguardingChildren #SafetyMadeSimple
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New year, big clean!

We can’t be the only ones who love a reset after the festive season is all packed up? From decluttering to deep cleaning, it’s the perfect time of year to give your home a refresh. Just remember to keep your cleaning products out of reach of the kids and to store them safely when your tidying spree is done and dusted.

#NewYear #BigClean #CleanHome #CleaningMotivation #CleaningHouse #ParentingTips #Parenting101 #KeepingKidsSafe #LetThemBeLittle #ChildSafety #MomLife #LifeWithKids #Safety #SafetyCulture #SafeguardingChildren #SafetyMadeSimple #ParentsOfInstagram
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Together, we can make the world a safer place for the whole family.

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