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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Happy National Pet day to all the furry, feathery, scaly or crawly family members out there! 🐶🦜🦎🕷️

What`s your favourite nickname to call your pet?

#NationalPetDay #AnimalLovers #PetsOfInstagram #KindKids #KidsWhoCare #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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In celebration of siblings 👭 Whether they`re born besties or always pressing each other`s buttons, it`s a relationship unlike any other! What`s the sweetest thing that your kids do together?

#NationalSiblingsDay #BrothersAndSisters #Siblings #FamilyTime #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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If the damp spring weather has got you sighing at your rain-streaked windows, fear not 🌧️

We work with household product manufacturers to make their products safer for families. Look out for the Bitrex logo next time you`re picking up some window cleaner and you`ll know it`s got the added bitter taste of Bitrex to help prevent accidents. Just remember to keep it out of reach of small hands and the lid tightly shut 👍

#NewSeason #SpringIsHere #SpringCleaning #WindowCleaning #SpringWeather #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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World Autism Awareness Day is all about raising awareness of and increasing support for people on the autism spectrum. Today, we`re celebrating all the parents of autistic children who are supporting them to reach their full potential and live their best lives 💙

#WorldAutismAwarenessDay #AutismAcceptanceWeek #WorldAutismMonth #AutismAwareness #ASD #AustimMom #AutismAcceptance #KeepingKidsSafe #ChildSafety #LifeWithKids #ItTakesAVillage #ParentsOfInstagram
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Did you know that Bitrex is the world`s most bitter substance?

It sounds like an April Fool`s joke, but it`s actually true! It`s what makes it such an effective ingredient to help prevent accidental poisonings in everyday products. If you`re curious about the story behind Bitrex, you can learn more over on our website.

#AprilFools #BitterIsBetter #ProductSafety #KeepingKidsSafe #ChildSafety #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ParentsOfInstagram #MomLife #LetThemBeLittle
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Happy Easter to everyone celebrating this weekend 🐣

If you`re planning an Easter egg hunt, be extra careful not to hide any tasty chocolate eggs next to dangerous household products - especially any that might look appealing like liquid laundry capsules. Keep the kids searching in safe spots and it`ll be much more fun for everyone!

#Easter #EasterWeekend #HappyEaster #EasterHolidays #EasterEggs #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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What`s the best way to introduce kids to animals? If you don`t have your own pets at home, it can be tricky to teach children to be careful around animals they don`t know, especially if they already love playing with toys or reading books about adorable critters! Here are some tips to teach your child how to be confident and kind around our furry friends:

🧡 Be calm - animals can react to loud noises and sudden movements.
❤️ Be gentle - if it`s safe to touch the animal, always make sure they use `gentle hands` and never sneak up on them.
💚 Start small - go and look for bugs in your local park, or spot birds on your usual walking routes.
💜 Always supervise - never leave your children alone with any animals, even if you know them well.

#KindKids #KidsWhoCare #AnimalLovers #PetsOfInstagram #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Today marks the start of Poison Prevention Week, a whole week dedicated to raising awareness of poison prevention and safety.

This year, the theme is ‘When the unexpected happens, Poison Help is here for you 24/7.’ In 2022, U.S. Poison Centers responded to 2,427,974 total cases through the Poison Helpline and website, highlighting just how important this resource is when accidents occur. While Poison Centres have helped save lives, poison-related deaths do still occur, which is why it’s vital to continue to raise awareness of ways to prevent and treat accidental poisonings.

#PoisonPreventionWeek #NPPW24 #ChildSafety #ProductSafety #PoisonControl #PoisonPrevention #HomeSafety #KeepKidsSafe #Parenting #ParentsOfInstagram #LetThemBeLittle #PoisonHelpline
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It should be so simple! But somehow, as soon as you set foot outside the door, it`s emergency nappy changes, tantrums, spillages and forgotten snacks galore 🫠

Don`t stress too much, eventually they`ll be the ones dragging you out the door, desperate to go to the park! What`s something you wish you`d known before becoming a parent?

#TimeFlies #IWishIdKnown #NotBabiesForLong #Reminiscing #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Bitrex on the outside means safety on the inside!

To add an extra layer of safety to your household products, look for the Bitrex logo when you`re shopping. It shows that the product you`re buying has the added safety of Bitrex - the world`s most bitter substance - to help prevent accidental poisonings 💪

#LookForTheLogo #ProductSafety #WeeklyShop #GroceryShopping #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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There`s more than one way to be a mother. To all our UK mamas, aunties, grandmas and mother-figures - Happy Mother`s Day!

It might not be an easy job, but it`s easily one of the best jobs in the world 💕

#MothersDay #Mama #MothersDay2024 #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Together, we can make the world a safer place for the whole family.

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