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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Today marks the start of Poison Prevention Week, a whole week dedicated to raising awareness of poison prevention and safety.

This year, the theme is ‘When the unexpected happens, Poison Help is here for you 24/7.’ In 2022, U.S. Poison Centers responded to 2,427,974 total cases through the Poison Helpline and website, highlighting just how important this resource is when accidents occur. While Poison Centres have helped save lives, poison-related deaths do still occur, which is why it’s vital to continue to raise awareness of ways to prevent and treat accidental poisonings.

#PoisonPreventionWeek #NPPW24 #ChildSafety #ProductSafety #PoisonControl #PoisonPrevention #HomeSafety #KeepKidsSafe #Parenting #ParentsOfInstagram #LetThemBeLittle #PoisonHelpline
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It should be so simple! But somehow, as soon as you set foot outside the door, it`s emergency nappy changes, tantrums, spillages and forgotten snacks galore 🫠

Don`t stress too much, eventually they`ll be the ones dragging you out the door, desperate to go to the park! What`s something you wish you`d known before becoming a parent?

#TimeFlies #IWishIdKnown #NotBabiesForLong #Reminiscing #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Bitrex on the outside means safety on the inside!

To add an extra layer of safety to your household products, look for the Bitrex logo when you`re shopping. It shows that the product you`re buying has the added safety of Bitrex - the world`s most bitter substance - to help prevent accidental poisonings 💪

#LookForTheLogo #ProductSafety #WeeklyShop #GroceryShopping #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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There`s more than one way to be a mother. To all our UK mamas, aunties, grandmas and mother-figures - Happy Mother`s Day!

It might not be an easy job, but it`s easily one of the best jobs in the world 💕

#MothersDay #Mama #MothersDay2024 #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Happy World Book Day! 📚

From fairy stories to mysteries to poetry, books are a way to explore different worlds and let their imaginations soar. So whether your kids love adventures with the Gruffalo or can`t get enough of the Very Hungry Caterpillar, reading is one of the best ways for them to learn and have fun.

Which books do your little ones love?

#WorldBookDay #WBD #ChildrensBooks #KidsWhoRead #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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It`s Leap Year day 🐸 How are you spending your extra day? Doing something fun, or getting some of that pesky housework done? Use your time wisely, you won`t get another one for four years!

#LeapYear #February29 #ExtraDay #FamilyFun #HouseholdChores #ParentingLife #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage
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"Would you like a C-O-O-K-I-E?" 😂

It must be a universal parenting experience when you go from being able to say anything in front of your kids, to spelling out certain words to avoid a tantrum 😅 What are the `forbidden` words in your house that make your little ones take notice?

#FunnyThingsKidsSay #ParentingLife #TimeFlies #NotBabiesForLong #ToddlerLife #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage
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Shrove Tuesday, Mardi Gras, Fat Tuesday; whatever you call it, the best part of tomorrow is definitely pancakes! Get ahead of the game by heading to the shops and picking up all your favourite toppings so you can create some picture perfect pancake creations! What`s top of your toppings list? 🍓🍫🍋🍯

#PancakeDay #ShroveTuesday #FatTuesday #MardiGras #Pancakes #CookingWithKids #TastyFood #PancakeLovers #FamilyFun #MakingMemories #SweetTreats #LetThemBeLittle #ParentsOfInstagram #ChildSafety #SafetyFirst #LifeWithKids
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Welcome the year of the Dragon! This zodiac animal represents luck and strength - two very good things to bring into a new year! Happy festivities to those celebrating this weekend 🎊

#ChineseNewYear #LunarNewYear #HappyNewYear #YearOfTheDragon #ChineseZodiac #FamilyFun #MakingMemories #Celebration #LetThemBeLittle #ParentsOfInstagram #ChildSafety #SafetyFirst #LifeWithKids
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We`ve all been there, right parents? Just when we think they`ve cracked it, it`s another night of endless wake ups and bedtime chaos! It might seem hard to `sleep when the baby sleeps`, but even a 20 minute rest can help you feel more refreshed on those tired days. Leave the chores until later (or better yet get someone else to do them for you!)

Do you have any night routine tips to share with newly sleep-deprived parents?

#TimeFlies #IWishIdKnown #NotBabiesForLong #SleepyTime #NewParents #NewbornTips #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage
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Looking for ways to keep the kids entertained while you do chores around the house? Get them involved in the housework too!

Little ones love to copy their parents, so have them help you with loading laundry into the machine, passing you clothes to hang on the line, tidying toys into a basket, even cracking eggs or mixing things in the kitchen. They`ll feel included and enjoy the new skills, while you get a hand around the house! Just remember not to let them play with any laundry tabs or sharp utensils and don`t leave them unsupervised when there are cleaning products around. Safety first!

#ParentingTips #ParentsOfInstagram #LittleHelpers #ActivitiesForKids #IndoorFun #LaundryDay #WinterFun #LetThemBeLittle #ChildSafety #MomLife #LifeWithKids #Safety #SafetyCulture #SafeguardingChildren #SafetyMadeSimple
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Together, we can make the world a safer place for the whole family.

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