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Bitrex Licensing

The Bitrex logo is recognised worldwide as a symbol of safety, quality and value. Including it on your packaging clearly demonstrates your commitment to child safety. It gives consumers a powerful reason to choose your brand over competitors.



As easy as 1, 2, 3

You can qualify to use the Bitrex logo in just a few simple steps:

  1. Sign up to our Trademark Licence Agreement.
  2. Send your products for testing to ensure that Bitrex is both compatible with your product, and to determine the minimum level needed to render it unpalatable.
  3. Purchase Bitrex from Johnson Matthey, Macfarlan Smith or via an approved channel partner.

Signing up and product testing is completely free of charge and can be done in 15-20 working days.



Customising the logo

The Bitrex logo is available in many different languages. Here are just a small examples of the logos currently in use.

Foreign logos



Ready to license a product?

Contact us to receive a copy of the Bitrex Licence Agreement