Bitrex - the bitter solution to increase sales
Today's retail environment is more competitive than ever. Not only are the major retailers fighting to maximise their share of the market, with the growth of private label products, they are competing against the major brands. Retailers are always looking to innovate to ensure that they have that extra differentiation from the branded products other than just price.
PLMA's 2009 International Private Label Yearbook compiled by The Neilson Company shows a decrease in the overall market share for Private Label, with 2008 UK Private Label sales accounting for 47.9%, down from 48.2% in 2007. In addition, most UK Private Label Household Cleaners and Detergents have lost ground:-
- Liquid Disinfectants down 1.4%
- Lavatory Cleaners down 8.3%
- Multipurpose Liquids down 0.7%
- Cream Cleaners down 1.7%
- Washing Up Liquids down 0.5%
- Fabric Softeners static
- Liquid Detergents up 1.0%
Bitrex fits the bill perfectly and can help reverse the decline in market share. Bitrex adds value to the product. By using Bitrex, retailers can demonstrate that they are concerned for the well-being of their customers and that they take product safety seriously. It can also be highlighted as an ideal case study for your CSR Reports.
This section will demonstrate how our partnership works and the protocols that are in place to ensure that when Bitrex is added to a product, it has been fully tested, giving the retailer and consumer confidence that if the worst happens, Bitrex can help reduce the likelihood of accidental ingestion. We also trust that, in addition to added safety, we can provide added value - and increased sales!
