About Bitrex bitter

Many young children use their mouths to taste, bite or chew the objects around them – but in today’s environment, this normal behaviour can lead to accidental swallowing of harmful household chemicals.

31,500 children were sent to hospital with suspected poisoning in 2002 (last available A&E statistics), of which 26,000 were under 5 years of age. (See CAPT Factsheet) Why take the risk on accidental poisoning?

Bitrex is the brand name of the most bitter substance yet discovered and that's official according to the 1982 Guinness Book of Records! It is inert and odourless, but only tiny amounts are needed to make products taste unpalatable. Children are particularly sensitive to bitter tastes, making Bitrex a powerful deterrent to accidental swallowing.

Macfarlan Smith has developed relationships with organisations who are expert in the field of Child Safety, working with the Child Accident Prevention Trust in the U.K., the National Safety Council in the U.S.A., Institut de Prévention des Accidents domestique in France and the Green Cross in Germany.