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So that kids, can be kids.

Bitrex is the world’s most bitter substance! For more than 60 years we have been helping make products safer and protecting children from accidental poisoning.

Making products safer for 60 years

We pioneered this safety additive and work with manufacturers and retailers globally to make their products taste disgusting. This means that if curious children get into something that they shouldn’t, they are likely to spit it out immediately, helping preventing accidents.

As the world faces evolving challenges of smaller and more concentrated products, the role of Bitrex has become even more critical to help keep children safe.

Brands That Use Bitrex

Brands using Bitrex
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Thinking of how to fill their lunch boxes every day feels like a full time job! Which tasty treats are your go-to? 🍪🍌🥨

#LunchboxHacks #LunchboxIdeas #SnackIdeas #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Lights, camera, action! Pick your perfect cinema snack for those weekends when you just want to be swept up in a wave of storytelling 🍿 ...

This year`s Earth Day theme is Planet vs Plastics, which is a great opportunity for you to introduce your kids to some eco-friendly habits!

Get them to help you sort items for recycling, place them in the bin or take them to your local recycling centre. It`s also a good chance to chat to them about what recycling is and why it`s important. It`s never too early to start caring about the planet! 🌎

#EarthDay #EarthDay2024 #PlanetVsPlastics #Recycling #TeachingKids #EcoFriendly #SaveThePlanet #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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`I wish I`d known how much time I`d spend trimming their nails!`

And yet, they never stop being sharp! 😅

#TimeFlies #IWishIdKnown #NotBabiesForLong #Reminiscing #NailClippers #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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The weather is getting better which means it`s time to get back out in the garden! ☀️

From playing in the sandpit to planting seeds, there are lots of ways to enjoy the outdoors with your kids during the spring. Just remember to keep any sharp gardening tools or chemicals like weed killer safely stored away from curious little hands.

#Gardening #OutdoorPlay #SpringIsHere #Playtime #SpringWeather #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Happy National Pet day to all the furry, feathery, scaly or crawly family members out there! 🐶🦜🦎🕷️

What`s your favourite nickname to call your pet?

#NationalPetDay #AnimalLovers #PetsOfInstagram #KindKids #KidsWhoCare #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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In celebration of siblings 👭 Whether they`re born besties or always pressing each other`s buttons, it`s a relationship unlike any other! What`s the sweetest thing that your kids do together?

#NationalSiblingsDay #BrothersAndSisters #Siblings #FamilyTime #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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If the damp spring weather has got you sighing at your rain-streaked windows, fear not 🌧️

We work with household product manufacturers to make their products safer for families. Look out for the Bitrex logo next time you`re picking up some window cleaner and you`ll know it`s got the added bitter taste of Bitrex to help prevent accidents. Just remember to keep it out of reach of small hands and the lid tightly shut 👍

#NewSeason #SpringIsHere #SpringCleaning #WindowCleaning #SpringWeather #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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World Autism Awareness Day is all about raising awareness of and increasing support for people on the autism spectrum. Today, we`re celebrating all the parents of autistic children who are supporting them to reach their full potential and live their best lives 💙

#WorldAutismAwarenessDay #AutismAcceptanceWeek #WorldAutismMonth #AutismAwareness #ASD #AustimMom #AutismAcceptance #KeepingKidsSafe #ChildSafety #LifeWithKids #ItTakesAVillage #ParentsOfInstagram
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Did you know that Bitrex is the world`s most bitter substance?

It sounds like an April Fool`s joke, but it`s actually true! It`s what makes it such an effective ingredient to help prevent accidental poisonings in everyday products. If you`re curious about the story behind Bitrex, you can learn more over on our website.

#AprilFools #BitterIsBetter #ProductSafety #KeepingKidsSafe #ChildSafety #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ParentsOfInstagram #MomLife #LetThemBeLittle
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Happy Easter to everyone celebrating this weekend 🐣

If you`re planning an Easter egg hunt, be extra careful not to hide any tasty chocolate eggs next to dangerous household products - especially any that might look appealing like liquid laundry capsules. Keep the kids searching in safe spots and it`ll be much more fun for everyone!

#Easter #EasterWeekend #HappyEaster #EasterHolidays #EasterEggs #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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What`s the best way to introduce kids to animals? If you don`t have your own pets at home, it can be tricky to teach children to be careful around animals they don`t know, especially if they already love playing with toys or reading books about adorable critters! Here are some tips to teach your child how to be confident and kind around our furry friends:

🧡 Be calm - animals can react to loud noises and sudden movements.
❤️ Be gentle - if it`s safe to touch the animal, always make sure they use `gentle hands` and never sneak up on them.
💚 Start small - go and look for bugs in your local park, or spot birds on your usual walking routes.
💜 Always supervise - never leave your children alone with any animals, even if you know them well.

#KindKids #KidsWhoCare #AnimalLovers #PetsOfInstagram #ParentsOfInstagram #MomLife #LetThemBeLittle #KeepingKidsSafe #Parenting101 #ParentingTips #LifeWithKids #MakingMemories #ItTakesAVillage #ChildSafety
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Together, we can make the world a safer place for the whole family.

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